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A catchy slogan often adopts a figure of speech that makes it easier to say, alludes to a concept beyond simple description and/or makes it more memorable. Some figures of speach that make for a catchy slogan are:

Alliteration - Same letter at the beginning of each word

Tippercanoe and Tyler Too
Spend Wisely - Save Wisely
Coutesy and Care
Metaphor - A resemblance of concept

Milk From Contented Cows
Full Of Natural Goodness
Simile - … is like …

Like Sleeping On A Cloud
Sleep Like A Kitten
Allusion - Create a mental link to a well know fable or proverb

Come On Cloeman’s - Light My Fire
It’s In The Public Eye
Hyperbole - Exagerate attributes

Like Having A Plumber In A Jar
The Strength of Gibraltar
Rhyme - End of words sound similar

Don’t Be Vague - Ask For Haig
Don’t Forget the Fruitgums, Mum
Beanz Meanz Heinz
Analogy - Comparison of similarities

Pearline Keeps White Things White and Bright Women Bright
Are You A Cadbury’s Fruit And Nut Case?
Personification - Abstract or inanimate things spoken of a person or people

Horlinks Guards Against Night Starvation
Transferred Epithet - unusual use of adjective

Jungle Fresh
The Getaway People
Pun - play on words, often to create a dual or ambiguous meaning

Best Glue In The Joint
Nobody Drowned At Watergate
Tide’s In - Dirt’s Out

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